How did you get your first client?
"My first clients as a photographer were French fashion brand Lilith Paris and UK-based lingerie brand, Playful Promises. My first video client was a French musician, and I've devoted a lot of time to creating music videos over the past few years. There's no difference between what I create for myself and what I make for clients, and the best thing about that is it means clients find me and not the other way around. Clients need to have an open mind, but they come to me because they want the kind of work I produce."
What work goes into the planning of a shoot?
"The amount of work that goes into each shoot depends on the budget, but I might spend two to three weeks on drawing and research, another two to three weeks on set building, then two to three days on set. I work with my wife on the concept, then alongside a chief set builder to bring our vision to life. When we get on set, I spend a lot of time on lighting and styling, directing even the smallest of details to ensure everything looks how I envisaged it.
Do you do a lot of retouching?
"I always say that if I have to spend more than 20 minutes retouching a photograph, it was a bad shoot. Video is different, though. I shoot everything in Canon's Cinema RAW Light, and work with a colourist to achieve a very specific look. I'm slowly learning how to colour, transferring my knowledge from photography to video, and working closely with my colourist so I can absorb some of his knowledge."
What piece of Canon kit can you not live without, and why?
"I use the Canon EOS R5 C for everything. Having one camera that I can trust to meet my expectations in both videography and photography, and that's easy to carry around all day, is incredible."
What else could we discover in your kitbag that helps you elevate your work?
"There are a few essentials beyond the camera gear: gaffer tape, a reflector and a sketchbook! I build a lot of my own sets and approach photography very much through staging and set design, so all three tend to come in handy sooner or later."